In a world where many products are undergoing commoditisation and me-too products appear with increasing speed, a strong brand can protect your revenue against erosion. As Philip Kotler said, “If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.” But building a durable, world-class brand requires creativity, consistency and commitment.
Martin Dawe Brand Design’s specialists have that elusive quality of being able to capture the essence of a brand and translate it faithfully into 2D and 3D design that boosts brand equity. We’re very proud of our work with leading FMCG companies. We’ve helped create and nurture world-class brands that inspire, intrigue and involve; winning brands that engage with consumers and demand loyalty.