To win the intensifying battle for consumers’ share of mind, your literature first needs to attract attention, and then it has to inform and inspire in a structured and compelling manner. Unfortunately, many leaflets and ads simply leave consumers confused because they’re crammed with excessive and poorly organised information. Martin Dawe Brand Design will bring your brand’s story to life with a carefully crafted hierarchy of messages that elicit the desired response and reflect your brand’s values. The result is literature that makes perfect sense to consumers and helps them buy in to your brand.