The importance of a brand name can be overlooked. Over the years we have generated names for a whole number of products and our strategy is rather simple – choose the best name!

The market needs to be researched, where will it be sold? What standard / price bracket will it enter? What is the target audience? What are the core values and what is the essence of the brand? 

Brand equity evaluation plays an important role at this point, and our process takes a close look at the deeper ‘hidden meaning’ or Semiotics, which can decode the brand into signs and symbols, giving us further areas to explore.