POS

In a very competitive market place, brands and products require extra stand out for that split second decision at point of purchase.

When moving from packaging to Point of Sale, it is important to consider the amount of foot-print area, the in-store look and feel, POS formats available and the colours and formats that the competition is using.

Colours and shapes need to be different and above all bring the brand to life, so it gives the consumer a knowledge and identity of a product with immediate effect in store.