Branding - East India Company
Brief:
Due to our long established history of successful food packaging designs, MDBD was appointed by EIC to create a range of company packaging styles that communicated their finest ingredients and exceptional quality without incurring a large cost.
Solution:
With tight budgetary constraints we focused on creating pack architecture, and a common footprint- transferable to each range.
Results:
MDBD used a rich palette of colors to identify the individual products whilst creating an economic identifiable packaging solution, across the range. The panel and tag footprint solution gives the range clarity, quality and exotic know- how. Most importantly, it gives the consumer a strong, desirable connection to the brand’s quality ingredients
Branding - Brookstone
Brief:
MDBD was approached by Avron Trading Group, an international supplier of car care to generate a brand name and packaging design for its range of car products across 60 lines. The packaging had to be versitle to work across cartons, hanging cards, blister packs and inserts.
Solution:
The name ‘Brookstone’ and british raceing green colour were choosen as they felt to have a sense of heritage and fitted well with the target audience. Sub brand names were created to catergorise the products for easy navigation. Each sub brand name used a stylish colour coded swoosh panel and different photo image.
Results:
The clear, cohesive packaging design helps the customer at point of purchase, the strong brand identity and heritage cues ensue instant awareness.
Branding - Maxi Fix
Brief:
Avron Trading Group own several brands within the DIY retail sector and approached Martin Dawe Brand Design to re-design their Maxi-Fix range of sealants, adhesives, glues and tapes. The current design was very dated, lacked brand awareness and was fragmented.
Solution:
Martin Dawe developed the brand logo, keeping the bold white capital letters on the black background, but introducing a curved device and a white key line. This enabled the logo to sit next to bold category colours to identify ranges and sub-ranges for various packaging formats such as cartons, blister packs and handing cards.
Results:
Cohesive brand architecture has enabled greater shelf stand out and improved brand awareness and perception within a very competitive market.
Branding - Yali
Brief:
Martin Dawe were asked to create one of the Ventisquero brands, Yali. To present into the UK and European markets. The company is now amongst the world’s leading wineries.
Solution:
The design needed to be distinctive on shelf but maintain the characteristics present in the brand i.e. Chilean origin and the Yali bird (a common sighting in the region). Martin Dawe created a colourful modern approach, with a stylised bird depicted in the shape of the ‘A’ in Yali.
Results:
Aimed primarily at females, the ribbon style gave the appearance of elongating the bottle, while the subtle gold effect gave the whole brand it’s premium feel, relative to the price point.
Branding - Matthew Walker
Brief:
Matthew Walker of Derbyshire is the world’s oldest and largest manufacturer of Christmas and plum puddings. They approached us to redesign its range of Christmas puddings to create a strong identity across their product labels, logo and help to restructure the pudding range category.
Solution:
In redesigning the product labels, we created a modern look as well as giving the product a much needed appetite appeal by use of tempting product photography which helps in identification of the different flavours. The logo is recognisable to existing buyers and adaptable enough to go on different size packs and corporate communications.
Results:
The new packaging has received very positive feedback and MDBD have been involved in range extension.
Branding - Tim's Dairy
Brief:
Tims Dairy have been making fresh, live yogurts since 1949. Having worked with them for many years in the food service industry, we were asked to design the packaging for a range of Yogurts for the retail sector as well as the launch support material.
Solution:
The company logo was enhanced by introducing a tagline. The packaging obtains its rustic, handmade look with the introduction of the kraft paper pattern and hand written product titles and has been given a modern twist with bright vibrant lids and hand drawn illustrations.
Results:
The exciting new brand and packaging design has received great reviews and successfully won a prestigious GRAMIA and UK Packaging Award.
Branding - Windsor Farm Shop
Brief:
The Windsor Farm Shop sells a range of products from the Royal farm and small local fine food specialists. They had an own brand range which was not performing due to the incoherent label design.
Solution:
Martin Dawe created a unique yet simple label design which sits well in their prestigious farm shop and can be easily picked out as thier own brand amongst competing fine food retailer products.
Results:
The finished label design provides a clean and clear solution to the needs of the client. The labels have been met with positive feedback and have even received Royal approval after being signed off by the Duke of Edinburgh!
Branding - The London Cuppa
Brief:
Martin Dawe Brand Design were approached to launch a new tea, specially selected and blended in London for Londoners. Never before had a tea been specifically developed to complement the capital’s hard water, and recognising the potential of such a brand, MDBD were quick to invest in the product.
Solution:
MDBD took on responsibility for creating the brand, including name generation and packaging. Available in a distinctive 80’s tea caddy box . The packaging features a cartoon specially commissioned from Bernard
Cookson of Punch and Daily Express fame, and depicts a quirky assortment of London scenes that Londoners will relate to.
Results:
The London Cuppa has listings in Tesco, Asda and Waitrose and is loved by the tea drinkers of London!
Branding - Anila
Brief:
Martin Dawe was asked by Anila’s to critique the previous product ranges of Indian sauces and spicy accompaniments.
Solution:
We created a new logo for the brand, underpinned this with the Anila strap line to highlight the quality and then created different, vibrant colour ways to easily differentiate the wide variety of flavours on offer. Finally a ‘quality feel’ was added to the overall design by introducing silver foil to the packaging, and silver lids. The packaging was further enhanced by the addition of a ‘peel and reveal’ device on the labels.
Results:
The packaging has been an instant success and been readily received across a wide range of food outlets. The colour coding has really worked to highlight the wide product selection.
