Food Packaging - Budgens
Brief:
Due to our continued success working on Budgens and Londis ranges, Musgrave Retail Partners approached us again to roll out there new premium brand identity for Budgens 'Our Kitchen' a premium food range spanning over 200 products.
Solution:
Project managing the entire project we created highly finished packaging designs, and with our in-house photographic studio, we were able to produce food photography with delicious appetite appeal which worked perfectly with the classic, dark packaging style which enhanced the quality of the products.
Results:
As a result of our strong project management and efficiency across the design and artwork, we managed to deliver an extremely successful range which continues to grow.
Food Packaging - M&S
Brief:
Marks & Spencer has enjoyed huge success with its “Simply Food” range of products. They approached us to widen their appeal of their food offered by introducing an 'ingredients' range throughout their stores nationwide.
Solution:
The implementation of the ingredients packaging design was carried across a variety of products. With over 300 product lines to be considered it was important that the design solution enabled customers to quickly identify their needs.
Results:
An in depth understanding of the brand identity enabled MDBD to deliver a design solution that readily fits within Marks & Spencer’s corporate branding. MDBD’s management and co-ordination ensured that all the packaging was completed in time for the launch.
Food Packaging - Babybel
Brief:
Having worked closely with Bel UK for many years on their portfolio of Cheese brands, we were asked to help create a new sub-brand for their snack sized 2-pack offering.
Solution:
Martin Dawe generated the new sub-brand name: 2 GO! – thus clearly communicating what the product is and targeting the needs of people on the go, making quick decisions at point of purchase as well as retaining the Babybel brand identity to reassure parents buying for children’s lunchboxes.
Results:
The design was extremely well received, gaining key listings into major multiples and garage forecourts as well as entry into the lucrative sectors of convenience snacks and children’s lunch boxes.
Food Packaging - Pilgrims
Brief:
Pilgrims Choice have been making award winning cheeses for over 20 years. Martin Dawe Brand Design were asked to help freshen up their packaging, which had market research results of being tired and dated.
Solution:
We identified that there needed to be greater clarity in the packs and more prominence to key messages such as the flavour and maturity of the cheese. The ‘P’ logo device was repositioned to allow greater freedom of the brand name and developed it into a ribbon sash to give the quality cues that the brand stood for. Strong, premium colours were then chosen for the variants.
Results:
A more confident design has enabled Pilgrims Choice a firm status within the fiercely competitive cheese category and the cleaner, simplified packaging has a stronger, more recognisable brand identity.
Food Packaging - TRS
Brief:
TRS approached us to design a packaging formula for their new range of Caribbean food seasonings. The aim was to create a distinctive difference at point of sale, and to convey the ‘taste’ and a ‘feel’ for Caribbean cuisine.
Solution:
The packaging utilises a generic Caribbean scenic colour-way with which consumers can readily identify, and the colour coding easily identifies the different pack variants on offer. We cleverly created a design which only needs one plate change to differentiate the packs, saving time and costs.
Results:
The new packs have been well received and the bright Caribbean designs create impact in a competitive area where consumers are looking for something different for their cuisine. The distinctive packs have been very successful.
Food Packaging - Manns
Brief:
Manns Brown Ale has been brewed in Britain since 1902. Originally only available on draft, the brand owners saw the potential of such a recognisable, heritage brand being offered to the take home market. We were approached to develop the Manns brand and carry it over onto bottles and cans.
Solution:
Retaining the distinctive cues of the red background and St.George motif which symbolised the brand for so many years, we modernised the design by redrawing the gold engraved logo motif and subtle changes to the typeface and layout, thus creating a brand evolution.
Results:
The new design looks set to have the same longevity as the old, as to date it has remained on Manns bottles and cans for almost 30 years.
Food Packaging - Fruice
Brief:
Martin Dawe Brand Design won the credentials pitch to redesign Coca-Cola Bottlers Ireland Fruice brand.Fruice is a premium juice brand but the weak, bland packaging required more shelf standout.
Solution:
MDBD created a natural, fun loving and playful brand that portrayed the "drinkability" of the juice. this was achieved using a "splash" design with real fruit and juice illustrations and intense bold colours to catch the consumers attention. The Fruice logo was also adapted to provide a generic colour and style which works across the broad product range.
Results:
The success of the redesign has boasted sales and we have since worked on other ranges.
Food Packaging - Fair Instant
Brief:
FFI approached Martin Dawe Brand Design to create the branding and design for a new Fairtrade instant coffee product for the retail market.
Solution:
Our solution was to get ‘personal’ and bring the consumer close to the people behind the Fairtrade statement. Our approach was to use a highlighted image of the named farmer, backed up by their story on how Fairtrade has benefited their communities. The photography was shot on the coffee farms in Colombia and then retouched to create an earthy, rooted positioning.
Results:
A winning design which truly captures the spirit of Fairtrade and allows the consumer to engage with the end beneficiaries. The products have been accepted by all the major multiples and have been so successful that a range extension is already underway.
Food Packaging - Stockmeyer
Brief:
Martin Dawe Brand Design created packaging for the latest launch from Stockmeyer, part of Miller & Co. One of Germany's largest food manufacturers.
Solution:
MDBD created packaging that would exploit the chunky, homely nature of the soups via a unique pressed steel can. The semi-rustic graphics are designed to ensure the brand retains it's German heritage.
Results:
Stockmeyer were delighted with the design approach, the soup has had a great reception culminating in a listing from Sainsbury's and Tesco.
