Literature - Zoggs
Brief:
Zoggs are a leading swimwear manufacturer who were looking to create a new catalogue to cater for customer demands across the growing product range.
Solution:
Following the brief, it was clear Zoggs needed a much more informative, user friendly catalogue that was fun and easy to read. we designed a ‘wave style’ header treatment, to bring the products together under one impactful design concept: wave styles that could be colour coded to easily segment the product sectors and age for easier product selection by customers.
Results:
The use of colourful lifestyle photography and age segmentation design was eagerly adopted by Zoggs, and the design concept has now been applied across the entire range of Zoggs brochures and leaflets.
Literature - couture
Brief:
We were asked to create a new design concept for Couture at Pinewood, for their Sales Literature which would carry across to their three main commodities: Weddings, Corporate Hospitality and On Location.
Solution:
We proposed a consistent style, format and size of brochure for all commodities, using individual bold colours, repeat patterns and stunning photography to clearly distinguish between the various offerings. The use of gloss UV spot varnish patterns were used as well as printed fly-sheet pages to capture Couture’s premium positioning in the market.
Results:
The uniformed portfolio of brochures ensure brand consistency and a perception of Couture’s professional service that they offer.
Literature - private cellar
Brief:
Private Cellar, a newly founded, independent wine broker, appointed us to design their new company branding.
Solution:
The thought process driving the concept, was enticement via intrigue, by showing ‘rustic cellar’ doors and openings, without revealing the company name, yet giving a welcoming invitation. The logo is simple, ensuring the graphics have great initial impact. The old, blue cellar door is used to give a ‘well-aged’ feel –akin to most wines. Brand guidelines then ensured this image was applied throughout all the branding components.
Results:
The unique branding identity has helped Private Cellar establish a strong position in the wine trade and a growing list of clients.
Literature - covidien
Brief:
Covidien is a global healthcare company. We were briefed to design and supply artwork, print and production for the sales aid brochure for the Operating Room (OR) product range and later helped design and supply launch support material.
Solution:
we created an effective design layout which has now been used for further categories. The brochure was translated into 5 languages and designed in such a way to showcase the OR essential products. The sales tool is clean, clear and shows the products as the hero to help the sales team promote the products.
Results:
Following the success in designing and supplying the Sales Brochure, MDBD were asked to plan, design and supply the launch of a vast range of materials including leave-behind sales catalogues, ‘attack’ brochure, syringe pens, lights and stressballs.
Literature - skin thetics
Brief:
Skin-thetics offer non surgical cosmetic treatment, they were looking to launch the brand in the UK and approached us to provide a brand and corporate identity solution for their buisness.
Solution:
After considering the product offered we decided that a simple, clean yet natural approach would be most effective. we did this through colour and the petal design which along with the logo are replicated across stationary and throughout the store, providing a strong visual identity.
Results:
The brand and corporate identity solutions for Skin-thetics have been well received and now feature prominently in their London clinic.
