POS - cracker drinks co
Brief:
Cracker Drinks was developed as a quality juice drink by Wayne & Tatiana Miller in 2004, who felt there was a lack of choice and quality within the juice drink sector. They needed to gain recognition in introducing the drink into bars and clubs.
Solution:
MDBD created a promotion campaign that centred on their key message of ‘Never from Concentrate’ and so a play on words from a well known movie was used to communicate that all the fruit including the pulp goes into these drinks, the title was used for organised Pub Quiz nights and The bright, bold design was replicated on posters, drip mats and counter displays for maximum communication.
Results:
The fun, impactful campaign has helped brand awareness within the on-trade and the campaign has now been used on further communication.
