With ever-crowded supermarket shelves, on pack promotions are of growing importance to grab the consumer’s attention. 

Such promotions require a reverse of the design techniques of brand harmonizing and continuity that

we are used to. 

The common promotional flash should interrupt the design and shout at the consumer to give them that extra incentive to impulse buy and repeat purchase.

For increased circulation and awareness the campaign can be applied to below the line advertising, such as trade and consumer magazines, trolley ends and supermarket banners.