Good To Go

Brief:
Musgraves, who own the Budgens & Londis fascia, asked Martin Dawe Brand Design to review the branding and packaging design of their sandwich range of 14 variants, as it was not performing to its full potential.Through the use of effective design, our task was to get consumers to pick up the Musgrave sandwiches in favour of the competition. We knew that it would be important to ensure that there was easy consumer navigation and that the products would stand out on the shelves in the busy ‘Grab & Go’ sector.

Solution:
After exploring various routes, the end result is a very strong pack with clear colour coding and bold product titling, which answers the objectives of the brief.

Results:
The ‘Good to Go’ sandwiches sales have trebled.