Martin Dawe Brand Design was appointed by Zooplus, the German pet food online retailer, to create name generation and the design, branding and packaging for a new range of pet products targeting the UK market.

With the UK market in mind & being made from good quality ingredients, MDBD set out to position the brand as a premium product and create a British feel to the packaging. In a very competitive market place, it was important to generate the correct look and feel to the brand range, whilst creating a branding footprint that was easily transferable across differing pack formats, labels and sleeves etc. Utilizing our knowledge of print mediums also ensured that continuity was achieved throughout the range.

The new brand has been a commercial success for Zooplus helping them gain more market share in the UK.