Greenwoods | Martin Dawe | Packaging Design Companies

Greenwoods

Brief:
Martin Dawe Brand Design was appointed by Zooplus, the German pet food online retailer, to create name generation and the design, branding and packaging for a new range of pet products targeting the UK market.

Solution:
With the UK market in mind & being made from good quality ingredients, MDBD set out to position the brand as a premium product and create a British feel to the packaging. In a very competitive market place, it was important to generate the correct look and feel to the brand range, whilst creating a branding footprint that was easily transferable across differing pack formats, labels and sleeves etc. Utilizing our knowledge of print mediums also ensured that continuity was achieved throughout the range.

Results:
The new brand has been a commercial success for Zooplus helping them gain more market share in the UK.