Holy Cow is a small family business with a passion for recreating traditional Indian recipes.Via our reputation of working for the food & drinks industry, we were approached by Holy Cow to develop the branding and packaging of their product.The previous branding and packaging was inconsistent and did not convey the quality of the ingredients.
The solution was to create a strong distinctive brand logo that reflected the brand name with a touch of humour. The packaging was created to reflect the artisan nature of the company and its product. A shot of bright colour was introduced to colour code each individual product to aid product identification and shelf stand out.
The result has been a high level of PR interest with the product being listed in the major multiples.