Costcutter appointed Martin Dawe Brand Design to implement design for a new range of grocery products to sell to Independent retailers. To guarantee meeting critical launch dates, MDBD was involved in both client & supplier briefings, gathering information to complete the packaging.

MDBD developed over 500 SKU’s for Costcutter within a year,  which has resulted in the development of the ‘Independent brand’ that will work across a wide product range. MDBD’s in-depth experience of the food industry & management of the project ensured that whatever the format or category, we achieved maximum impact at point of sale.

Responsible for artwork, packaging, photography and overall branding, the ‘Independent’ brand has been fully developed for Costcutter, each pack being intricately designed for individuality. The unique look & feel of the design has been well received, and has proven a great success with Costcutter’s customers & retailers.