Private Cellar

Private Cellar, a newly founded, independent wine broker, appointed Martin Dawe Brand Design to design their new company branding.

The thought process driving the concept, was enticement via intrigue, by showing ‘rustic cellar’ doors and openings, without revealing the company name, yet giving a welcoming invitation. The logo is simple, ensuring the graphics have great initial impact. The old, blue cellar door is used to give a ‘well-aged’ feel – akin to most wines. Brand guidelines then ensured this image was applied throughout all the branding components, which worked extremely well when launching the 1st Wine List. The Wine List brochure was designed with continuity in mind, the layout was created for ease of editing and additions. The clean, easy to follow guide was then accompanied by inspiring photography from the local regions where the wines were sourced.

The unique branding identity has helped Private Cellar establish a strong position in the wine trade and a growing list of clients.