Tim’s Dairy

Brief:
Located in the Chilterns, Tims Dairy have been making fresh, live yogurts since 1949. Having worked with Tims Dairy for many years on their brands in the food service industry, Martin Dawe Brand Design was asked to design the packaging for a range of Yogurts for the retail sector as well as the launch support material. The new range includes twelve Greek Style, Natural and Wholemilk yogurts.

Solution:
MDBD looked at producing a modern and unique design which would compete in a competitive retail market sector, yet still stand true to the brand’s origins and ethos.The company logo was enhanced by introducing the tag line “good food from the heart of the Chilterns”.The packaging obtains its rustic, handmade look with the introduction of the kraft paper pattern and hand written product titles and has been given a modern twist with bright vibrant lids and hand drawn illustrations.

Results:
The exciting new brand and packaging design has received great reviews and successfully won a prestigious GRAMIA and UK Packaging Award.Tims Dairy were equally impressed with our work -“We have been thoroughly impressed by Martin Dawe Brand Design’s innovative, high quality design work. They are truly professional and provide an excellent level of communication with impeccable response. They are a fun team and combine this with a dedication and passion that makes ones brand stand out. They also provided 100% support throughout each stage of this project.”